“H&M Group does not tolerate animal abuse, and we only buy from suppliers that guarantee mulesing-free merino wool. H&M Group aims to ensure that b..."We are very pleased to see brands taking a stand against this cruel practice. Their actions let wool producers know that they want change and care a...Wool Farm Animals...Brands like Patagonia, H&M, Kmart Group, and Hugo Boss are speaking out against this cruel practice, while making solid commitments to phase out their...Traceability and certification initiatives like the RWS are increasingly relied upon by brands to help meet animal welfare needs and improve transpar...Over 180 Fashion Brands Oppose Mulesing Over 180 fashion brands oppose mulesing

Mulesing Sheep Australia Farm Animals Fashion (Wear It Kind) Wool FOUR PAWS advocates for animal welfare at high-level industry event in Northern Ita...Mulesing Sheep Australia Farm Animals Fashion Wool FOUR PAWS advocates for animal welfare at high-level industry event in Northern Italy...Together they call for more “natural fibers” by 2030 while the global animal organization FOUR PAWS, and a growing number of consumers call for hi...Brands against Mulesing FOUR PAWS started to actively document international brands that have made public anti-mulesing commitments since 2020. What h...400 International Fashion Brands oppose cruel wool

"The brand letter is intended to send a strong signal to the Australian wool industry that it is time to abolish mulesing once and for all by setting...Wool Australia Sheep Fashion USA FOUR PAWS hands over open brand letter to Australian wool industry calling for an end to the cruel mulesing...Wool Australia Sheep Fashion (Wear It Kind) USA FOUR PAWS hands over open brand letter to Australian wool industry calling for an end to the cr...According to Picallo Gil: "Many brands are switching to only use certified mulesing-free wool from 2025 on, which is five years earlier! In addition,..."For the sake of animals, consumers and fashion brands, we want to use the momentum of the open brand letter to encourage AWI to develop a bold action...Global fashion brands come together for animals Global Fashion Brands Come Together For Animals

Farm Animals Sheep...This ground-breaking moment is a huge milestone for global animal welfare organization, FOUR PAWS, which has been advocating against the cruel procedu...There are also certification systems that enable traceability from the shop floor to the farms, in order to reliably exclude mulesing.  Globally over...Nike Follows Through on Protecting Lambs Nike Follows Through on Protecting

“When I first heard about live lamb cutting, I thought it sounded scary and mean, so I wanted to speak up for all...Sheep Wool...The global movement of fashion brands against Live Lamb Cutting is gaining momentum, with over 300 brands publicly committed to certified live lamb cu...Here, Merino sheep are bred and raised for the wool industry, and shockingly, must endure the cruel farming practice called “live lamb cutting” (a...Celebrities React to the Horrific Reality of “Live Lamb Cutting” Celebrities

“Our report shows that despite high community expectations for animal welfare, most fashion brands still know extraordinarily little of the conditi...Fur Wool...While we are pleased to see more action taken by brands to better protect animals, millions of animals continue to suffer mulesing, live plucking, fac...How we rated brands The Good On You brand rating system aggregates data from external rankings, certifications, and standards systems, as well as publ...The most (and least) animal-friendly fashion brands of 2021

“Winning the People’s Choice Award is a major milestone in our campaign to end the needless suffering of millions...Wool Smiles all round following win...Background The global movement of fashion brands against live lamb cutting is gaining momentum, with over 300 brands publicly committed to certified...Voted for by the public, the award was for the charity’s impactful film Be Their Voice , narrated by Sir Stephen Fry and featuring Danielle Macdonal...FOUR PAWS Wins People’s Choice Award at the World’s Largest Cause Based Film Campaign

It is best if you rely on natural vegetable fibers such as cotton to be sure that no animal had to suffer for the sweater...What do I have to consider when buying wool and woolen clothing?...One of these involves the process of live lamb cutting (mulesing). The live lamb cutting (mulesing) industry restrains lambs, at just a few weeks ol...Shopping Guide for Animal-Friendly Fashion Shopping Guide for Animal-Friendly

OCTOBER 2019: Launch of the Wool Guidebook for brands MARCH 2020:  Austrian Comedians Monica Weinzettl und Gerold Rudle speak out against mulesi...March 2021:  Success!  International brand-check launched & 7 brands convinced to make a commitment March: Calling on brands to end mulesing...Pain-free solutions, like the use of naturally flystrike resistant sheep, are available, standards are in place, all major wool suppliers can offer c...Our Progress: Timeline to End Mulesing

support an end of live lamb cutting (mulesing) by signing the 'Brand Letter of Intent' "Wool is an important and valuable material for Waschbär as a...This underscores our dedication to responsible sourcing and taking a definitive stand against mulesing, ensuring that our love for wool reflects our r...Sheep Fashion (Wear It Kind) Fashion brands are moving away from mulesed sheep wool and call for a more ethical mulesing-free wool industry 100+ Prog...Fashion brands are moving away from mulesed sheep wool and call for a more ethical live cut lambs (mulesed wool) industry...The present "Brand Letter of Intent" is another strong signal to the Australian wool industry and global wool supply chains, that live lamb cutting (...If you want to be part of the progressive anti-mulesing movement, send your signed letter to textiles@four-paws.org and amplify the united voice agai...Brand Letter of Intent